TOUCHING NEW STARBUCKS AD IS ABOUT A TRANS TEEN CHANGING HIS NAME

starbucks-james-transgender-adA new Starbucks ad follows a trans boy as he starts going by his new name.

The ad will air on television in the U.K. and online, and it’s part of a partnership with the U.K. transgender youth organization Mermaids. The chain will sell limited-edition mermaid cookies to raise up to £100,000 ($130,000) for the group.

n the ad, which is part of the “What’s your name?” campaign for Starbucks, a trans teen named James keeps on getting called by his deadname – at the doctor’s office, on his student ID card, by family.

At the end of the ad, James goes to Starbucks, where an employee asks him what his name is.

“It’s James,” he responds, and the employee writes it on the cup.

People on Twitter loved the ad. Some transgender people reminisced about the first time they used their name at Starbucks.

SOURCE: LGBTQ NATION

One Comment Add yours

  1. galby68 says:

    Wow. So touching! My gay ass started crying before I could even tell you James’ deadname for sure.
    I gotta acknowledge when a corporation does something for the greater good. And this is one of those times!

    Like

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